While today's modern society is heavily influenced by the West in fashion, lifestyle, music, and more, I've reached a point of saturation with it all. Drawing inspiration from our rich cultural roots, my goal is to make भारत cooler.

By blending the modern aesthetics of the western world with the beauty of our own traditions, I envisioned a brand that serves as a canvas for the people of India to express themselves.

- Rahul (Founder)

As a proudly homegrown Indian brand, our designs seamlessly merge traditional essence with modern design elements, embodying a fusion that speaks to the heart of our cultural roots while embracing contemporary aesthetics of casual wear.